$500M
in Projected Public Investment
Helping Montgomery Public Schools build support for a generational tax referendum
In a state where school tax measures routinely fail, Montgomery County voters approved a property tax increase from 10 to 22 mills in 2020, with 61.1% voting yes and 38.9% voting no.
The measure generates roughly $33 million in additional annual revenue for MPS, with cumulative public investment projected near half a billion dollars over the life of the millage.
PRC Impact's principal led qualitative research and civic strategy supporting planning, audience understanding, and engagement design ahead of the vote.
The win belongs to MPS, the coalition, the voters, and the elected officials who carried it forward.