A qualitative research and civic strategy firm grounded in public life.
PRC Impact is a qualitative research and civic strategy firm grounded in public life. Founder and Principal Tania Johns personally leads engagements from research design through final recommendations, drawing on experience in public-opinion research, civic leadership, and community decision-making.
The firm works with public agencies, nonprofits, coalitions, campaigns, and organizations that need a deeper understanding of the people their decisions affect.
Explore Research ServicesExperience across research, public opinion, and civic strategy.
Tania Johns
Founder and Principal
Tania Johns is the founder and principal of PRC Impact. She leads qualitative research and civic strategy involving public investment, health communications, violence-prevention planning, voter engagement, and community decision-making.
Her background includes public-opinion research at Anzalone Liszt Grove Research, now Impact Research; leadership in multi-state civic engagement; and senior roles in Montgomery politics. She served as Deputy Campaign Manager for the campaign that elected Montgomery’s first Black mayor and later advised the mayor’s administration.
Tania is a graduate of Alabama State University and holds a Master of Public Administration from Auburn University at Montgomery, with a concentration in healthcare administration and policy. She is a RIVA-trained qualitative moderator and Certified AI Consultant.
National public-opinion research experience, RIVA-trained moderation, qualitative research design, facilitation, analysis, and strategic recommendations
Deputy Campaign Manager and Mayoral Advisor, lead consultant for the MPS funding referendum, and multi-state civic engagement leadership
Lead consultant for the Montgomery Public Schools funding referendum approved by 61% of voters