Qualitative Research Studies
End-to-end qualitative research from question framing and research design through fieldwork, analysis, and recommendations.
PRC Impact | Qualitative Research & Civic Strategy
We design &lead research forpublic-impact decisions.
Research that informs strategy. Strategy grounded in people.
Research that shapes decisions people can stand behind.
Understanding what people think is only the beginning.
We uncover how people understand an issue, what shapes their choices, where trust breaks down, what messages resonate, and what institutions may be missing.
The goal is not simply more information. It is better-informed action.
Research Services
What We Do
Research designed around the decision in front of you, with practical direction for what happens next.
Focus Groups, Interviews & Listening Sessions
Direct facilitation with the people whose perspectives need to be understood.
Message & Issue Research
Research examining how language, framing, ideas, and positioning land before they go public.
Strategy From the Findings
Clear recommendations that strengthen policy, communications, engagement, and organizational strategy.
Where We Bring Particular Depth
Communities and public audiences central to public-impact work.
Black communities and families; women, mothers, and caregivers; voters and civic audiences; and rural and Southern communities.
Explore Who We CenterSelected Work
Strategy connected to a generational public investment.
Montgomery Public Schools Tax Referendum
Tania Johns, PRC Impact’s founder and principal, served as lead consultant to the 2020 referendum campaign. Today, that experience informs our work in community listening, issue research, messaging, coalition development, and civic strategy.
See Selected Work61%Voter approval
$33MAdditional annual revenue
25Years of school funding