Founder & Principal
Tania Johns
Founder and Principal · Qualitative Researcher · Civic Strategist · RIVA-Trained Moderator
Tania Johns is the founder and principal of PRC Impact, where she leads qualitative research and civic strategy for public-impact decisions.
Her work spans public investment, health communications, violence prevention planning, voter engagement, and community planning. Across these areas, she helps clients understand how people think, decide, respond, and experience the issues they face.
Her civic background includes serving as Deputy Campaign Manager for the historic campaign that elected Montgomery’s first Black mayor, prior experience at a national polling and public opinion research firm, and leadership roles in multi-state civic engagement work.
Tania is a graduate of Alabama State University and holds a Master of Public Administration from Auburn University at Montgomery, with a concentration in healthcare administration and policy.
She is a RIVA-trained focus group moderator and qualitative researcher.
Her AI training includes certification in AI consulting, prompt design, and instructional design, with ongoing study in AI compliance infrastructure, responsible AI governance, the NIST AI Risk Management Framework, and the EU AI Act.
She is based in Montgomery, Alabama, and works with clients across the South and nationally.