.campaign-research-page {
  background: var(--paper);
}

.campaign-research-page section {
  padding-left: 56px;
  padding-right: 56px;
}

.cr-shell {
  width: min(100%, 1328px);
  margin: 0 auto;
}

.cr-kicker {
  display: block;
  margin-bottom: 22px;
  color: var(--gold-soft);
  font-size: 11px;
  font-weight: 700;
  letter-spacing: .2em;
  line-height: 1.4;
  text-transform: uppercase;
}

.cr-hero {
  padding-top: 90px;
  padding-bottom: 82px;
  background: var(--paper-2);
  border-bottom: 1px solid var(--line-light);
}

.cr-hero-grid {
  display: grid;
  grid-template-columns: minmax(0, 1.35fr) minmax(330px, .65fr);
  gap: 92px;
  align-items: end;
}

.cr-hero h1 {
  max-width: 900px;
  font-family: 'Barlow Condensed', sans-serif;
  font-size: clamp(68px, 7vw, 106px);
  font-weight: 700;
  letter-spacing: -.015em;
  line-height: .92;
  text-transform: uppercase;
}

.cr-hero h1 span {
  color: var(--gold-soft);
}

.cr-hero-lede {
  max-width: 820px;
  margin-top: 34px;
  color: var(--ink);
  font-size: 20px;
  line-height: 1.65;
}

.cr-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 18px;
  margin-top: 30px;
}

.cr-scope-card {
  padding: 34px 0 4px 34px;
  border-top: 1px solid var(--ink);
  border-left: 1px solid var(--line-light);
}

.cr-scope-card strong {
  display: block;
  margin-bottom: 14px;
  font-family: 'Barlow Condensed', sans-serif;
  font-size: 33px;
  line-height: 1.02;
  text-transform: uppercase;
}

.cr-scope-card p {
  color: var(--muted-light);
  font-size: 15px;
  line-height: 1.72;
}

.cr-scope-card a {
  display: inline-block;
  margin-top: 22px;
  padding-bottom: 4px;
  border-bottom: 1px solid var(--gold-soft);
  color: var(--ink);
  font-size: 10px;
  font-weight: 700;
  letter-spacing: .17em;
  text-decoration: none;
  text-transform: uppercase;
}

.cr-video-section {
  padding-top: 78px;
  padding-bottom: 74px;
  border-bottom: 1px solid var(--line-light);
  scroll-margin-top: 110px;
}

.cr-video-grid {
  display: grid;
  grid-template-columns: minmax(0, 2fr) minmax(260px, 1fr);
  gap: 42px;
  align-items: start;
}

.cr-video-player {
  min-width: 0;
  margin: 0;
}

.cr-video-player video {
  display: block;
  width: 100%;
  height: auto;
  aspect-ratio: 16 / 9;
  background: #fff;
  object-fit: contain;
  border: 1px solid var(--line-light);
}

.cr-video-player figcaption {
  margin-top: 14px;
  color: var(--muted-light);
  font-size: 13px;
  line-height: 1.7;
}

.cr-video-section a:not(.btn) {
  color: var(--ink);
  text-decoration: underline;
  text-decoration-color: var(--gold-soft);
  text-underline-offset: 4px;
}

.cr-video-context ol {
  margin: 0;
  padding-left: 24px;
}

.cr-video-context li {
  padding: 0 0 20px 8px;
}

.cr-video-context li::marker {
  color: var(--gold-soft);
  font-weight: 700;
}

.cr-video-context h3,
.cr-transcript h3 {
  font-family: 'Barlow Condensed', sans-serif;
  font-size: 28px;
  line-height: 1.12;
  text-transform: uppercase;
}

.cr-video-context p {
  margin-top: 8px;
  color: var(--muted-light);
  font-size: 14px;
  line-height: 1.65;
}

.cr-video-context .cr-video-boundary {
  padding-top: 18px;
  border-top: 1px solid var(--line-light);
}

.cr-transcript {
  display: grid;
  grid-template-columns: 220px minmax(0, 1fr);
  gap: 56px;
  margin-top: 42px;
  padding-top: 34px;
  border-top: 1px solid var(--line-light);
  scroll-margin-top: 110px;
}

.cr-transcript-copy {
  max-width: 850px;
}

.cr-transcript-copy > p {
  margin-bottom: 18px;
  color: var(--ink);
  font-size: 16px;
  line-height: 1.75;
}

.cr-video-links {
  display: flex;
  flex-wrap: wrap;
  gap: 18px 28px;
  margin-top: 26px;
  font-size: 14px;
  font-weight: 600;
}

.cr-questions {
  padding-top: 78px;
  padding-bottom: 74px;
}

.cr-section-head {
  display: grid;
  grid-template-columns: 220px minmax(0, 1fr);
  gap: 56px;
  margin-bottom: 44px;
}

.cr-section-head h2,
.cr-boundary h2,
.cr-evidence h2,
.cr-faq h2 {
  max-width: 850px;
  font-family: 'Barlow Condensed', sans-serif;
  font-size: clamp(46px, 4.6vw, 68px);
  font-weight: 700;
  letter-spacing: -.01em;
  line-height: .98;
  text-transform: uppercase;
}

.cr-section-head p {
  max-width: 780px;
  margin-top: 20px;
  color: var(--muted-light);
  font-size: 17px;
  line-height: 1.72;
}

.cr-question-grid {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  border-top: 1px solid var(--line-light);
}

.cr-question-grid article {
  min-height: 210px;
  padding: 32px 34px 34px 0;
  border-bottom: 1px solid var(--line-light);
}

.cr-question-grid article:nth-child(even) {
  padding-left: 34px;
  border-left: 1px solid var(--line-light);
}

.cr-question-grid span {
  display: block;
  color: var(--gold-soft);
  font-family: 'Barlow Condensed', sans-serif;
  font-size: 24px;
}

.cr-question-grid h3 {
  margin-top: 22px;
  font-family: 'Barlow Condensed', sans-serif;
  font-size: 31px;
  line-height: 1.04;
  text-transform: uppercase;
}

.cr-question-grid p {
  max-width: 590px;
  margin-top: 14px;
  color: var(--muted-light);
  font-size: 15px;
  line-height: 1.7;
}

.cr-methods {
  padding-top: 76px;
  padding-bottom: 72px;
  background: var(--ink-2);
  color: var(--paper);
}

.cr-methods .cr-kicker {
  color: var(--gold);
}

.cr-methods .cr-section-head h2 {
  color: var(--paper);
}

.cr-methods .cr-section-head p {
  color: var(--muted-dark);
}

.cr-method-grid {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  border-top: 1px solid var(--line-dark);
  border-bottom: 1px solid var(--line-dark);
}

.cr-method-grid article {
  min-height: 300px;
  padding: 30px 28px 34px 0;
}

.cr-method-grid article + article {
  padding-left: 28px;
  border-left: 1px solid var(--line-dark);
}

.cr-method-grid span {
  display: block;
  margin-bottom: 42px;
  color: var(--gold);
  font-family: 'Barlow Condensed', sans-serif;
  font-size: 27px;
}

.cr-method-grid h3 {
  margin-bottom: 18px;
  font-family: 'Barlow Condensed', sans-serif;
  font-size: 28px;
  line-height: 1.03;
  text-transform: uppercase;
}

.cr-method-grid p {
  color: var(--muted-dark);
  font-size: 15px;
  line-height: 1.68;
}

.cr-boundary {
  padding-top: 76px;
  padding-bottom: 76px;
  background: var(--paper-2);
}

.cr-boundary-grid {
  display: grid;
  grid-template-columns: minmax(0, .95fr) minmax(440px, 1.05fr);
  gap: 100px;
  align-items: start;
}

.cr-boundary-copy > p {
  margin-bottom: 18px;
  color: var(--muted-light);
  font-size: 17px;
  line-height: 1.75;
}

.cr-boundary-copy > p:first-child {
  color: var(--ink);
  font-size: 20px;
}

.cr-answer-list {
  margin-top: 28px;
  border-top: 1px solid var(--line-light);
}

.cr-answer-list p {
  display: grid;
  grid-template-columns: 150px 1fr;
  gap: 22px;
  padding: 15px 0;
  border-bottom: 1px solid var(--line-light);
  color: var(--muted-light);
  font-size: 14px;
  line-height: 1.6;
}

.cr-answer-list strong {
  color: var(--ink);
  font-size: 11px;
  letter-spacing: .12em;
  text-transform: uppercase;
}

.cr-evidence {
  padding-top: 76px;
  padding-bottom: 72px;
}

.cr-evidence-intro {
  display: flex;
  align-items: end;
  justify-content: space-between;
  gap: 54px;
  margin-bottom: 38px;
}

.cr-evidence-intro p {
  max-width: 520px;
  color: var(--muted-light);
  font-size: 16px;
  line-height: 1.7;
}

.cr-proof-grid {
  display: grid;
  grid-template-columns: 1.25fr .75fr;
  border-top: 1px solid var(--line-light);
  border-bottom: 1px solid var(--line-light);
}

.cr-proof-story {
  padding: 36px 48px 38px 0;
}

.cr-proof-story h3 {
  margin-bottom: 16px;
  font-family: 'Barlow Condensed', sans-serif;
  font-size: 39px;
  line-height: 1.02;
  text-transform: uppercase;
}

.cr-proof-story p {
  max-width: 760px;
  color: var(--muted-light);
  font-size: 16px;
  line-height: 1.74;
}

.cr-proof-story a {
  display: inline-block;
  margin-top: 22px;
  padding-bottom: 5px;
  border-bottom: 1px solid var(--gold-soft);
  font-size: 10px;
  font-weight: 700;
  letter-spacing: .17em;
  text-decoration: none;
  text-transform: uppercase;
}

.cr-proof-metrics {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  border-left: 1px solid var(--line-light);
}

.cr-proof-metrics div {
  display: flex;
  flex-direction: column;
  justify-content: end;
  min-height: 260px;
  padding: 30px;
}

.cr-proof-metrics div + div {
  border-left: 1px solid var(--line-light);
}

.cr-proof-metrics strong {
  color: var(--gold-soft);
  font-family: 'Barlow Condensed', sans-serif;
  font-size: 60px;
  line-height: .92;
}

.cr-proof-metrics span {
  margin-top: 12px;
  font-size: 10px;
  font-weight: 700;
  letter-spacing: .14em;
  line-height: 1.45;
  text-transform: uppercase;
}

.cr-practitioner {
  display: grid;
  grid-template-columns: 220px 1fr;
  gap: 54px;
  margin-top: 44px;
  padding-top: 34px;
  border-top: 1px solid var(--line-light);
}

.cr-practitioner p {
  max-width: 850px;
  color: var(--muted-light);
  font-size: 16px;
  line-height: 1.72;
}

.cr-practitioner a {
  color: var(--ink);
  text-decoration-color: var(--gold-soft);
  text-underline-offset: 4px;
}

.cr-faq {
  padding-top: 70px;
  padding-bottom: 68px;
  background: var(--paper-2);
}

.cr-faq-grid {
  display: grid;
  grid-template-columns: minmax(260px, .65fr) minmax(480px, 1.35fr);
  gap: 100px;
}

.cr-faq .faq-item summary {
  font-family: 'Inter', sans-serif;
  font-size: 16px;
  line-height: 1.45;
  text-transform: none;
}

.cr-faq .answer a {
  color: var(--ink);
  text-decoration-color: var(--gold-soft);
  text-underline-offset: 4px;
}

.cr-intake {
  padding-top: 70px;
  padding-bottom: 70px;
  background: var(--paper);
  scroll-margin-top: 110px;
}

.cr-intake-grid {
  display: grid;
  grid-template-columns: minmax(260px, .8fr) minmax(0, 1.2fr);
  gap: 64px;
  align-items: start;
}

.cr-intake h2 {
  margin-top: 20px;
  font-family: 'Barlow Condensed', sans-serif;
  font-size: clamp(40px, 4vw, 58px);
  line-height: 1.05;
  text-transform: uppercase;
}

.cr-intake-copy > p {
  margin-top: 22px;
  color: var(--muted-light);
  font-size: 16px;
  line-height: 1.7;
}

.cr-intake-call {
  margin-top: 26px;
}

.cr-intake-copy > .cr-intake-note {
  font-size: 14px;
}

.cr-intake-note a,
.cr-watch-link,
.cr-intake-form a {
  color: var(--ink);
  text-decoration: underline;
  text-underline-offset: 4px;
}

.cr-intake-form {
  min-width: 0;
}

.cr-watch-link {
  font-size: 14px;
  line-height: 1.5;
}

@media (max-width: 1050px) {
  .cr-intake-grid {
    grid-template-columns: 1fr;
    gap: 36px;
  }
}

.cr-next {
  padding-top: 64px;
  padding-bottom: 64px;
  background: var(--ink-3);
  color: var(--paper);
}

.cr-next-row {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 48px;
}

.cr-next h2 {
  max-width: 780px;
  font-family: 'Barlow Condensed', sans-serif;
  font-size: clamp(40px, 4vw, 58px);
  line-height: .98;
  text-transform: uppercase;
}

.cr-next p {
  max-width: 720px;
  margin-top: 14px;
  color: var(--muted-dark);
  font-size: 16px;
  line-height: 1.65;
}

@media (max-width: 1050px) {
  .cr-hero-grid,
  .cr-video-grid,
  .cr-boundary-grid,
  .cr-faq-grid {
    grid-template-columns: 1fr;
    gap: 42px;
  }

  .cr-scope-card {
    max-width: 760px;
  }

  .cr-method-grid {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .cr-method-grid article:nth-child(3) {
    padding-left: 0;
    border-top: 1px solid var(--line-dark);
    border-left: 0;
  }

  .cr-method-grid article:nth-child(4) {
    border-top: 1px solid var(--line-dark);
  }

  .cr-proof-grid {
    grid-template-columns: 1fr;
  }

  .cr-proof-metrics {
    border-top: 1px solid var(--line-light);
    border-left: 0;
  }
}

@media (max-width: 700px) {
  .campaign-research-page section {
    padding-left: 24px;
    padding-right: 24px;
  }

  .cr-hero {
    padding-top: 56px;
    padding-bottom: 54px;
  }

  .cr-hero h1 {
    font-size: clamp(52px, 15vw, 72px);
  }

  .cr-hero-lede {
    margin-top: 26px;
    font-size: 18px;
  }

  .cr-scope-card {
    padding: 28px 0 0;
    border-left: 0;
  }

  .cr-questions,
  .cr-video-section,
  .cr-methods,
  .cr-boundary,
  .cr-evidence,
  .cr-faq {
    padding-top: 54px;
    padding-bottom: 52px;
  }

  .cr-section-head,
  .cr-transcript,
  .cr-practitioner {
    grid-template-columns: 1fr;
    gap: 0;
  }

  .cr-section-head h2,
  .cr-boundary h2,
  .cr-evidence h2,
  .cr-faq h2 {
    font-size: clamp(38px, 10.5vw, 50px);
  }

  .cr-question-grid,
  .cr-method-grid {
    grid-template-columns: 1fr;
  }

  .cr-question-grid article,
  .cr-question-grid article:nth-child(even) {
    min-height: 0;
    padding: 26px 0 28px;
    border-left: 0;
  }

  .cr-method-grid article,
  .cr-method-grid article + article,
  .cr-method-grid article:nth-child(3) {
    min-height: 0;
    padding: 26px 0;
    border-top: 1px solid var(--line-dark);
    border-left: 0;
  }

  .cr-method-grid article:first-child {
    border-top: 0;
  }

  .cr-method-grid span {
    margin-bottom: 18px;
  }

  .cr-answer-list p {
    grid-template-columns: 1fr;
    gap: 5px;
  }

  .cr-evidence-intro,
  .cr-next-row {
    align-items: flex-start;
    flex-direction: column;
  }

  .cr-proof-story {
    padding-right: 0;
  }

  .cr-proof-metrics {
    grid-template-columns: 1fr;
  }

  .cr-proof-metrics div {
    min-height: 160px;
    padding: 26px 0;
  }

  .cr-proof-metrics div + div {
    border-top: 1px solid var(--line-light);
    border-left: 0;
  }

  .cr-practitioner {
    margin-top: 34px;
  }

  .cr-next {
    padding-top: 50px;
    padding-bottom: 50px;
  }
}